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The Children’s Hospital of Philadelphia and Toyota Expand ‘Buckle Up for Life’ to Philadelphia
PHILADELPHIA, Pa., Oct. 12, 2012 – Responding to disproportionate risks that African American and Hispanic children face in motor vehicle...
Read MoreRutledge Wood to Announce Winner of Toyota Racing Dream Build Challenge at SEMA Show
TORRANCE, Calif., Oct. 11, 2012 — Toyota announced today that NASCAR television analyst and Top Gear U.S. edition co-host Rutledge Wood will announce the winner of the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com), a vehicle modification competition pitting four top racing drivers and their dream cars against each other for charity. The awards ceremony will take place at Toyota’s press conference during the 2012 Specialty Equipment Market Association (SEMA) show in Las Vegas on Oct. 30.
Toyota Financial Services Sponsors ‘Spirit Day’ App for iPhone and Android, Mobilizing Users Against Bullying
TORRANCE, Calif., Oct. 10, 2012 – Toyota Financial Services (TFS) and the Gay & Lesbian Alliance Against Defamation (GLAAD) have teamed up to take a stand against bullying, joining hundreds of celebrities, media outlets, corporations, and organizations in doing the same. Together, the two entities launched the “Go Purple for #SpiritDay” app, available for both iPhone and Android smartphones. The TFS powered app provides users with anti-bullying resources, calls to action, and a tool that can turn photos purple. These purple photos can then be shared to Facebook, Twitter, and Instagram to show one’s support for and participation in the upcoming Spirit Day on Oct. 19.
NHTSA Counterfeit Air Bags Consumer Safety Advisory
TORRANCE, Calif., Oct. 10, 2012 – Recently, Law Enforcement officials apprehended a counterfeit airbag ring in North Carolina. The arrests lead to the confiscation of over 1,500 counterfeit airbags for a variety of manufacturers and vehicle models. Counterfeit airbags are an industry wide problem and not limited to Toyota or Lexus.
Read MoreTeams Hustle to Complete their Builds on Time for the Toyota Racing Dream Build Challenge
TORRANCE, Calif., (Oct. 8, 2012) — Customizing a vehicle can often be broken down into a series of tasks that can then be scheduled and executed—at least until the clock runs out. Then all bets are off. And so it goes for the Toyota Racing Dream Build Challenge teams with time to complete their ambitious builds coming to a close in about two weeks, just before voting begins on October 20. And just like a race car, these one-off rides must be ready to go when the green flag drops.
Toyota Brings Hybrids to the Living Room as First Automaker on HSN
TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.
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