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10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.
Read MoreToyota Powers-Up First of its Kind Stationary Fuel Cell
TORRANCE, Calif., Oct. 17, 2012 – Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.
Scion iQ EV Arrives for Campus and Urban Car-sharing Programs
DENVER, Oct. 17, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced the arrival of the 2013 Scion iQ EV in the United States. The iQ EV is a battery- electric four-seater city commuter car designed for car-sharing programs, in urban and campus environments.
Fans to Win Big and Often in Toyota Racing Dream Build Challenge
TORRANCE, Calif., October 16, 2012 — The Toyota Racing Dream Build Challenge, which will be making charitable donations totaling $100,000, is giving fans a chance to win too. For 10 days, fans not only get to help their favorite drivers, builds and charities win, they also have opportunities to win prizes themselves.
Toyota Selects Allison+Partners To Spearhead Communications Efforts In Six-State Region
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. has selected San Francisco-based Allison+Partners to manage communications efforts in a six-state region that entails northern California and the Pacific Northwest.
Toyota Tundra Makes History Towing Space Icon
LOS ANGELES (Oct. 13, 2012) – A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the space shuttle Endeavour and custom-built dolly -- a combined weight of nearly 300,000 pounds -- across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events.
