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Toyota Comments on Insurance Institute for Highway Safety’s Small Overlap Test
The Insurance Institute for Highway Safety (IIHS) periodically develops new, more severe or specialized tests which go beyond federal requirements. With this new test, the Institute has raised the bar again, and we will respond to the challenge. We are evaluating the new test protocols and can say that there will not be one single solution to achieve greater crash performance in this area.
Read MoreDriver Distraction Study from The University Of Michigan Transportation Research Institute and Toyota Shows Significant Correlation Between Parent and Teen Distractions
TORRANCE, Calif., Nov. 27, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced preliminary findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI). The Study shows a significant correlation between parent and teen behaviors behind the wheel, suggesting parents can play an influential role in modeling risky behavior on the road. The UMTRI/Toyota Teen Driver Distraction Study, the largest scientific survey of its kind, also found that texting while driving remains commonplace among teens, despite ongoing, nationwide efforts to educate drivers on the significant risks associated with these behaviors.
Read MoreToyota Expands National Teen Safe Driving Program with Dealership and High School Outreach
TORRANCE, CALIF. (September 13, 2012) – Building upon the eight-year success of its behind-the-wheel safety workshops, Toyota announces the expansion of its national advanced teen driving skills program, Toyota Driving Expectations, through partnerships with high schools and local dealerships as well as continuing its popular online safety program.
Read MoreToyota Collaborative Safety Research Center Launches Seven New Projects and Four New Partnerships with Leading Academic and Research Institutions
Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced the expansion of its groundbreaking partner-based automotive safety initiative with the launch of seven new research programs in partnership with leading research institutions from across North America.
Read MoreToyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study
WASHINGTON, D.C. (Sept. 13, 2012) – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults.
Read MoreCincinnati Children’s and Toyota Expand National Safety Program to Address Significant Disparity in Motor Vehicle Deaths Among Minority Children
July 9, 2012 – NEW YORK, NY – Responding to disproportionate rates of African American and Hispanic children dying in motor vehicle-related crashes...
