News

Meet Steve. The Dummy.

His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. 

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Toyota Decks the Halls with IIHS 2015 ‘Top Safety Pick’ Awards

TORRANCE, Calif., Dec. 23, 2014 — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honor.
 
In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation.  IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.

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Somebody’s Watching You, Alright…Your Teen Driver

Somebody’s Watching You, Alright…Your Teen Driver

NEW YORK (Nov. 6, 2014) – Put down that cup of coffee when you’re driving, Mom. And forget about checking that text while behind the wheel, Dad. Parents may think their teens aren’t paying attention to them, but the truth is the exact opposite. Safety research by Toyota and the University of Michigan Transportation Research Institute (UMTRI) reveals that parents are the number one influence on how their teenager will drive.  

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What Do the World’s Greatest Minds Think the Future Will Look Like?

What Do the World’s Greatest Minds Think the Future Will Look Like?

DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology?
 
Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
 
 

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