News
Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver’s Seat
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel.
Read MoreWearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota
San Jose, Calif. (March 7, 2016) – Mobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company’s commitment to enrich lives by advancing the freedom of mobility for all.
The device will help fill the gaps left by canes, dogs and basic GPS devices by providing users with more information about their surroundings. Worn around their shoulders, it will help users better navigate indoor spaces, such as office buildings and shopping malls, by helping them identify everyday features, including restrooms, escalators, stairs and doors.
Toyota Accelerates Its Connected Car Technology Initiatives
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.
Read MoreBuckle Up for Life Releases New Holiday Traditions for Child Passenger Safety
New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.
Read MoreNew Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
Teens Steer the Conversation to Promote Safe Driving
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:
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