Latest News
Toyota Prius Aerius and Aemulus
Toyota, the worldwide leader in hybrid sales and technology, is publicly debuting two uniquely modified Prius gas-electric hybrids at the 2009 SEMA Show. The Prius Aerius (Latin for ?belonging to the air?) is a show car that integrates performance and design modifications with environmental elements, which embody the principals of sustainability. The Prius Aemulus (meaning ?envious imitation?) is a drivable close replica of the Prius Aerius that has been donated to the Environmental Media Association (EMA) for a charity auction.
Read MoreJGR/Toyota Motocross Bike Concept
The Joe Gibbs Racing Motocross/Toyota (JGRMX/Toyota) Concept Bike is a special one-of-a-kind project built specifically for the 2009 SEMA show. The JGRMX/Toyota motocross partnership, in conjunction with the Joe Gibbs Racing Toyota NASCAR group teamed up to make the special bike a reality. The group logged more than 100 man hours on the project, and received modifications and accessories provided by 17 contributors to create a truly unique machine. The JGRMX/Toyota Concept Bike illustrates how far customizing can be taken, when combining a creative style concept with the latest in MX hardware, and some dedicated and talented technicians.
Read MoreHard Kandy Toyota Custom Yaris
The Toyota Yaris is known for offering its owners a stylish package, with an emphasis on value. Yaris buyers have creative spirits and when it comes to their vehicle, these owners value a balanced blend of style and feature content to reflect their own personalities. Toyota Motor Sales, USA, Inc. including their own Toyota Corporate Accessories Department (CAD), and some key aftermarket suppliers worked together to showcase an example of how a Yaris 5-Door Liftback can be customized to enhance its youthful attitude.
Read MoreToyota Tacoma All-Terrain Gamer
The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners. The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.
Read MoreToyota Tacoma TX Package Concept
The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.
Read MoreTundra Midnight Rider Tailgater by Brooks & Dunn
The Midnight Rider Tundra Tailgater by Brooks & Dunn is a tribute to the legendary country music duo?s career that has spanned over 20 years. The Tundra full-size pickup has been a sponsor of Brooks & Dunn for the past three-plus years and the Tundra Tailgater is Toyota?s way of celebrating the music duo?s upcoming 2010 farewell tour.
Read More