Remarks by TMC President Akio Toyoda Following the Inaugural Meeting of the Special Committee for Global Quality

Toyota Begins Radically Reshaping Operations to Meet Customer Expectations

Toyota Motor Corporation (TMC) announces that today it convened the first meeting of its Special Committee for Global Quality. Chaired by TMC President Akio Toyoda, the committee will spearhead reforms to further instill the company’s operations throughout the world with a customer perspective.

Valley Teens and Parents to Learn Critical Defensive Driving Skills Through Toyota’s Free Safe Driving Program May 1-2

While Arizona is currently in the process of passing a state-wide ban on text messaging while driving, in 2007, Phoenix was the first city in Arizona, and among the first in the nation, to pass and enforce the texting while driving ban. In support of reducing teen driving fatalities, particularly those associated with distracted driving, Toyota is offering Phoenix area teens and parents its advanced teen driving skills program, ?Toyota Driving Expectations.? The free of charge safe driving program will be held at University of Phoenix Stadium in Glendale, Ariz., May 1-2. Registration is open online at www.toyotadrivingexpectations.com.

EPA Recognizes Toyota With Energy Star® Award For Commitment To Environmental Excellence

The U.S. Environmental Protection Agency (EPA) has awarded Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA), with a 2010 ENERGY STAR Sustained Excellence Award in recognition of its continued leadership in protecting the environment through energy efficiency and management.

St. Angelo to Lead Toyota’s North American Quality Assurance

Toyota announced today that it has formed a new North American Quality Task Force led by senior automobile manufacturing executive Steve St. Angelo, who is Executive Vice President of Toyota Motor Engineering & Manufacturing North America (TEMA).