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2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)
The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota?s engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a ?parts bin? build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).
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Toyota Green Initiative Launches at Historically Black Colleges and Universities
The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website (www.ToyotaGreen.com) and an HBCU campus tour.
Read MoreToyota and Lexus Celebrate Entertainment Industry’s Environmental Efforts at the 20th Annual Environmental Media Awards
For the 10th year, Toyota and Lexus are proud presenting sponsors of the Environmental Media Awards.
Read More2010 Detroit Automotive Press Association – Don Esmond
Toyota Motor Sales Senior Vice President Don Esmond provided Toyota's take on the health of the industry and a brief look at where the company is headed in 2011 and beyond to the Detroit Automotive Press Association, Oct. 14, 2010.
Read MoreTMC to Use Bio-PET ‘Ecological Plastic’ in Vehicle Interiors
Toyota Motor Corporation (TMC) announces it plans to make vehicle liner material and other interior surfaces from a new “Ecological Plastic”[1] that features the world’s first use of bio-PET2.
Read MoreToyota Announces Launch of mLot on Mobile Shopping Tool App
Toyota Motor Sales (TMS), USA, Inc. today announced the launch of its revolutionary mLot? feature for its mobile Shopping Tool App. An industry first, mLot? enables users to scan Vehicle Identification Numbers (VINs) for new Toyota vehicles and pull vehicle information directly onto their mobile device, making it easier to request a quote and keep specific vehicle details on your phone.
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