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Toyota Launches Marketing Campaign for Prius Family of Vehicles
Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius?
Read More2011 Deutsche Bank Global Auto Industry Conference – Bob Daly
Toyota Motor Sales Senior Vice President Bob Daly provides a recap of Toyota’s 2010 performance and an overview of where the company is headed in 2011, at the Deutsche Bank Global Auto Industry Conference in Detroit, Mich., Jan. 11, 2011.
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Toyota Reveals Prius Family of Vehicles at the North American International Auto Show
Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.
Read More2011 NAIAS Press Conference – Prius Family World Premiere
TMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011.
Read MoreToyota Announces Tiny Football League Winners
Toyota Motor Sales (TMS), USA, Inc. announced the nine winning teams in the Tiny Football League (TFL), an initiative that prompted Pee Wee football teams nationwide to demonstrate their commitment to key Toyota values for a chance to win a donation from the automaker, during yesterday?s NBC NFL playoff broadcasts. The nine winning teams beat out more than 600 entries in the contest. Eight of the teams, which were selected by a panel of judges, will each receive a $5,000 donation, while the TFL Fan Champion, as determined by popular vote, will receive the $10,000 grand prize.
Read MoreToyota to Live Stream World Debut of Prius Family Vehicles at Detroit
Toyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10
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