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Toyota Collaborative Safety Research Center Announces 10 New Projects and Six New Partnerships With Leading Academic and Research Institutions
Ann Arbor, MI, September 13, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced 10 new research initiatives and new research agreements with six leading North American universities and research institutions to enhance the development, testing and implementation of new automotive safety innovations across North America.
Read MoreToyota’s Free Safe Driving Program Helps Teens Improve Their Driving Skills and Teaches Parents to be Strong Driving Role Models
TORRANCE, CALIF. (September 14, 2011) – Committed to road safety in hopes of reducing the rate of teen driving fatalities, Toyota is continuing its national FREE advanced teen driving skills program, Toyota Driving Expectations, and expanding to new locations for the fall tour.
Toyota Unites Owners of America’s Best-Selling Car With the ‘Camry Effect’
TORRANCE, Calif. (September 14, 2011) – Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience...
Toyota Announces ‘MikuScape,’ a Tribute to the Partnership Between the Corolla and 3-D Pop Diva Hatsune Miku and the Launch of the Hatsune Miku Augmented Reality Experience
TORRANCE, Calif. (September 14, 2011) --- Toyota’s 2011 Corolla campaign featuring 3-D holographic character, Hatsune Miku...
North American Toyota Production Returns to 100 Percent
TORRANCE, CA (September 13, 2011) – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo...
Read MoreToyota FJ Cruiser Uniquely Fuses Off-Road Prowess With Heritage Design and Modern Connectivity
The Toyota FJ Cruiser uniquely melds the brand’s off-road performance legacy with distinct heritage design in a modern SUV. Even with its considerable off-road capability, the 2012 Toyota FJ Cruiser offers comfortable everyday usability and Toyota reliability.
