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Scion Announces Pricing for Its 2013 FR-S Sports Car

TORRANCE, Calif., March 22, 2012 – Scion today announced pricing for its 2013 FR-S compact rear-wheel drive sports car. The FR-S starts with a manufacturer’s suggested retail price (MSRP) of $24,200 when equipped with a six-speed manual transmission, and $25,300 when equipped with a six-speed automatic transmission that features paddle shifters and rev-match technology. The high-performance coupe is the fifth model to join the Scion family and will go on sale this spring.

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Toyota Debuts Integrated Marketing Campaign for All-New Prius c

TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

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