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New Toyota Avalons Built for SEMA Take Divergent Paths Toward Similar Goals

TORRANCE, Calif., Oct. 25, 2012 — Toyota's recently introduced 2013 Avalon is set to enter the market this fall with a radically new design that moves the styling needle distinctly toward passion and excitement. To demonstrate the possibilities of the new premium mid-size sedan, the company created two new concepts that are scheduled to bow on Oct. 30 at the SEMA Show in Las Vegas.

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TRD-Tuned FJ Cruiser Concept has Baked-in Baja Capability

TORRANCE, Calif., Oct. 25, 2012 — Toyota's FJ Cruiser enjoys a substantial audience of off-road aficionados with a constant craving for new variations on the popular 4x4. Toyota's performance arm, TRD, is obliging them once again with a fresh take on a Baja-themed off-roader scheduled to debut on Oct. 30 at the 2012 SEMA Show.

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DUB Magazine Builds an Avalon with Attitude for the SEMA Show

TORRANCE, Calif., Oct. 25, 2012 — DUB Magazine, a name synonymous with incredible wheels on cool custom cars with inner-city influence, has rendered its urban touch to the newest car in the Toyota lineup: the 2013 Avalon. In creating its latest ride, DUB has taken the new Avalon where few, if any, have gone before. The magazine's unique take on the Avalon makes its debut on Oct. 30 at the Toyota booth in the 2012 SEMA Show.

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New Scion Program ‘Motivate’ Offers Career Building Opportunity to Young, Self-Starters in the Creative Community

TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.

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