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Toyota’s 100 Cars For Good Program Names New Finalists

TORRANCE, Calif. (Sept. 5, 2013) – When a homeless family receives low-income housing, they often need basic furniture and help carrying the few items they collected while in shelters. Last year, Family Promise of Grand Rapids helped move 30 families’ belongings and donated home goods using a new Tundra the organization won in 2012 through Toyota’s 100 Cars for Good philanthropic program. The Michigan-based organization helps homeless and at-risk families with children get back on their feet.

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Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights

TORRANCE, Calif. (September 5, 2013)–The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

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