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Formula Drift Wins Within Reach for Scion Racing
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.
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Boldness, Branding and B.B. King: Toyota Launches 2015 Camry Campaign
TORRANCE, Calif. (Oct. 6, 2014) – Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America’s best-selling car can be. To ensure this bold move leads to another, Toyota is launching a marketing campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before.
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Dreaming and Driving: Scion Blends Both in New Brand Campaign
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.
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Toyota Partners with Huntsville City to Revitalize John Hunt Park
Huntsville, Ala. (Oct. 2, 2014) – On Saturday Sept. 27, 2014, more than 100 Toyota Alabama volunteers headed to John Hunt Park in support of National Public Lands Day (NPLD). The participants were part of a coast-to-coast effort of more than 175,000 who came together in all 50 states to donate their time and effort to improving public lands.
Read MoreCHCI Goes Green with Toyota During Hispanic Heritage Month
Washington D.C. (Oct. 2, 2014) – The 2014 Toyota Highlander Hybrid will serve as the official vehicle of the Congressional Hispanic Caucus Institute (CHCI) as it welcomes Toyota once again as a sponsor. Commemorating Hispanic Heritage Month, CHCI’s Public Policy Conference is themed “Building Our Future, Together” to reflect the growing strength of the Latino community and its impact on the success of America, including the environment. With the goal of raising awareness of the importance of reducing carbon emissions, Toyota is presenting a Highlander Hybrid to CHCI President and CEO Esther Aguilera for the organization to use to carry out its mission.
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2015 Scion FR-S Advances the Look and Feel of Driving
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.
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