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Texas Welcomes Its First i-Rodeo
DALLAS (June 16, 2015) – Texans are taking a zippy zero emission spin, courtesy of Toyota.
North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas. The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.
Lexus Swings into Action at the U.S. Open Championship
TORRANCE, Calif. (June 15, 2015) — Fore! Get ready to cheer on your favorite world-class golfers during this year’s U.S. Open Championship June 18–21 at Chambers Bay Golf Course in University Place, Washington. Lexus returns as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA) to once again produce exciting moments that speak to performance, precision and perfection.
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Hey Dad: Happy Father’s Day from Toyota
TORRANCE, Calif. (June 12, 2015) – The day to celebrate dads is almost here, and Toyota Camry is driving them into the limelight.
The Father’s Day campaign, like the “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX, uses targeted social media content to share a single, meaningful message. The new effort also features an experiential element nestled within one of Southern California’s top tourist locations.
Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center
ANN ARBOR, Mich. (June 11, 2015) – With the push of a plow by a 2015 Tundra TRD Pro, Toyota officially broke ground today on the expansion of the Toyota Technical Center (TTC) in Michigan. The ceremony at Toyota’s campus in York Township marks the first visible step toward its growing investment and employment in the state while strengthening its North American research and development operations.
Read MoreNewsweek Names Toyota One of the World’s Greenest Companies
PLANO, Texas (June 4, 2015) – Newsweek has named a car company as one of the world’s greenest companies, ahead of highly-regarded brands like Microsoft, Google, Nike and Coke. Toyota moved up 57 spots in Newsweek’s annual green ranking to #35 in the Global 500 and #2 in autos.
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Petroleum Past Helps Fuel Hydrogen Future
TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of “Fueled by Oil Creek,” the second online video in Toyota’s multi-part “Fueled by Everything” series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai.
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