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Toyota Takes You ‘Back to the Future’

TORRANCE, Calif. (Oct. 14, 2015) – Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.

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Toyota Partners with Yahoo and Live Nation to Extend Music Initiatives

LOS ANGELES (Oct. 13, 2015) – Toyota, Yahoo! Inc. (NASDAQ: YHOO) and Live Nation (NYSE: LYV) have partnered to create original content that highlights new and emerging musicians from Toyota-sponsored music festivals across North America, as well as live streamed concerts on Yahoo. With this collaboration, Toyota will be the exclusive sponsor of Rising (https://rising.yahoo.com/), a new destination on Yahoo Music that gives fans an early look at artists before they become headliners, in addition to sponsoring live streamed concerts on the Live Nation Channel on Yahoo.

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